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https://www.um.edu.mt/library/oar/handle/123456789/46531
Title: | Low-cost green car purchase intention : measuring the role of brand image on perceived price and quality |
Authors: | Suhud, Usep Willson, Greg |
Keywords: | Electric automobiles Structural equation modeling -- Data processing Brand name products -- Case studies Group psychoanalysis |
Issue Date: | 2019 |
Publisher: | Low-cost green car purchase intention: measuring the role of brand image on perceived price and quality |
Citation: | Suhud, U., & Willson, G. (2019). Low-cost green car purchase intention: measuring the role of brand image on perceived price and quality. International Journal of Economics & Business Administration, 7(3), 238-249. |
Abstract: | Purpose: The study tests a rhombus model. A rhombus model refers to a rhombus-shaped research model consisting of three predictor variables including brand image, perceived price, and perceived quality that is used to predict purchase intention. This study aims to predict a person’s purchase intention relating to Low-Cost Green Cars (LCGC). In Indonesia market, this type of passenger vehicle is targeted towards lower income consumers and those who are concerned with the environment. Design/Methodology/Approach: Data was collected using a questionnaire in a shopping centre in Jakarta close to a year-round car exhibition. In total, 200 participants completed the questionnaire. Data were analysed using exploratory factor analysis and structural equation modeling. Findings: The study found that in the case of Toyota Agya, brand image has a significant impact on perceived price and perceived quality. Also, perceived price has a significant impact on purchase intention. There are slightly different results in the case of Daihatsu Ayla. Practical Implications: Results can be used by managerial administration adjusting its strategy to attract more costumers. Originality/Value: It is an original research with prospective buyers for a known product, the brand name of the cars were known to participants in the research. |
URI: | https://www.um.edu.mt/library/oar/handle/123456789/46531 |
ISSN: | 22414754 |
Appears in Collections: | European Research Studies Journal, Volume 22, Issue 3 IJEBA, Volume 7, Issue 3 |
Files in This Item:
File | Description | Size | Format | |
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Low_cost_green_car_purchase_intention.pdf | 479.7 kB | Adobe PDF | View/Open |
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