Greenview : the gorilla in the library smart sensing and behaviour change

Abstract

This paper provides a description and analysis of the Greenview project, an experiment in smart sensing leading to energy consumption behaviour change in building users. Greenview was an innovative app built on the back of the successful DUALL project (funded by JISC). Where DUALL created a simple web-based information-feedback tool that could report electrical consumption in specific university buildings back to users via a simple dashboard using Yahoo widgets; Greenview refined the ICT tool further into a sophisticated smart phone application which could connect staff and students in De Montfort University (DMU) to monitor the relative energy consumptions of their buildings. The developed iPhone ‘app’ visualised comparative energy use on the DMU campus through a narrative of improving or declining habitats for endangered species, represented by animated cartoon characters living as virtual mascots in each university building. Based on the emotive nature of the ‘Tamagochi’ concept, the app tested an engaging way to encourage care for the environment. When consumption levels exceeded those on the same day of the previous year, the visible well being of species would change. The app also provided real-time data through meter readings provided on a half-hourly basis, allowing the inclusion of graphical data options, appealing both to emotional identification with the building mascot and to the range of preferences individuals have for viewing and interpreting data.