Analysis of macroeconomic factors affecting the investment potential of an enterprise

Abstract

Purpose: The purpose of this article is the development of a model for optimizing the investment potential formation process for an enterprise based on the analysis of selected macroeconomic management factors. In the course of the study, it was decided to form four groups of macroeconomic indicators: indicators characterizing the overall development and efficiency of the Polish economy; indicators characterizing inflationary processes; indicators characterizing the dynamics of changes in the volumes of foreign and domestic trade of Poland; data that allow assessing the level of public debt and the state budget deficit of Poland. Design/Methodology/Approach: The research methodology is based on the use of the following methods: a descriptive statistics method; the method of grouping statistical data; the method of correlation analysis, as well as the regression analysis method. Findings: The results of the correlation analysis allowed to identify three factors that most affect the economic growth in the country and on this basis to develop a model for optimizing the investment potential formation process for an enterprise. Practical Implications: The model developed by the authors and the resulting rating of macroeconomic factors influencing the process of formation of investment resources can be the scientific rationale for the process of optimization and intensification of investment processes (development processes) in Polish enterprises. Originality/Value: The results of the correlation analysis allowed us to identify three factors that most affect the economic growth in the country and on this basis to develop a model for optimizing the investment potential formation process for an enterprise.