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DC Field | Value | Language |
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dc.contributor.author | Camilleri, Liberato | - |
dc.contributor.author | Green, M. | - |
dc.date.accessioned | 2020-05-08T08:36:14Z | - |
dc.date.available | 2020-05-08T08:36:14Z | - |
dc.date.issued | 2004 | - |
dc.identifier.citation | Camilleri, L., & Green, M. (2004). Statistical models for market segmentation. 19th International Workshop on Statistical Modelling, Florence. 121-130. | en_GB |
dc.identifier.uri | https://www.um.edu.mt/library/oar/handle/123456789/55609 | - |
dc.description.abstract | It is an essential element of market research that customer preferences are considered and the heterogeneity of these preferences is recognized. By segmenting the market into homogeneous clusters the preferences of customers is addressed. Latent class methodology for conjoint analysis, proposed by Green (2000), is one of the several conjoint segmentation procedures that overcome the limitations of aggregate analysis and priori segmentation. This approach proposes the proportional odds model as a proper statistical model for ordinal categorical data in which the item attributes are included in the linear predictor. The likelihood is maximized through the EM algorithm. This paper considers two extensions of this methodology that incorporate individual characteristics into the models. | en_GB |
dc.language.iso | en | en_GB |
dc.publisher | Firenze Firenze University Press | en_GB |
dc.rights | info:eu-repo/semantics/openAccess | en_GB |
dc.subject | Expectation-maximization algorithms | en_GB |
dc.subject | Conjoint analysis (Marketing) | en_GB |
dc.subject | Market segmentation | en_GB |
dc.subject | Latent variables | en_GB |
dc.title | Statistical models for market segmentation | en_GB |
dc.type | conferenceObject | en_GB |
dc.rights.holder | The copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder. | en_GB |
dc.bibliographicCitation.conferencename | International Workshop on Statistical Modelling | en_GB |
dc.bibliographicCitation.conferenceplace | Florence, Italy, 04-08/07/2004 | en_GB |
dc.description.reviewed | peer-reviewed | en_GB |
Appears in Collections: | Scholarly Works - FacSciSOR |
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File | Description | Size | Format | |
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Statistical_models_for_market_segmentation_2004.pdf | 108.84 kB | Adobe PDF | View/Open |
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