Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/56850
Title: | Consumer’s behavior in a multi-attribute concept of a food product |
Authors: | Grzybowska-Brzezińska, Mariola Kuberska, Dominika Ankiel, Magdalena Brelik, Agnieszka |
Keywords: | Consumer behavior -- Poland Food industry and trade -- Poland Food preferences -- Poland |
Issue Date: | 2020 |
Publisher: | University of Piraeus. International Strategic Management Association |
Citation: | Grzybowska-Brzezińska, M., Kuberska, D., Ankiel, M., & Brelik, A. (2020). Consumer’s behavior in a multi-attribute concept of a food product. European Research Studies Journal, 23(1), 526-551. |
Abstract: | Purpose: The main aim of the research is to identify and model the attributes of a food product which are regarded as important during the process of the consumers’ choice and to verify the methodology for the creation of the optimal market offer. Design/Methodology/Approach: The carried out analysis was based on the assumption that a food product may be viewed as a collection of directly noticeable and unnoticeable features that are regarded as attributes (values) of the offer. The applied model of a food product is composed of three levels, each of them presenting the characteristic features of product’s quality. Findings: A sensory evaluation of the products made it possible to diagnose how consistent the consumers are in their declared sensory preferences for brand and non-brand products. It was established that the intention of purchasing a product is determined by its quality and taste preferences. Practical Implications: The analysis may provide information for communicating with the market and promoting food products, especially when the intention of a producer is to change consumer’s habits. Originality/Value: The presented methodological approach may provide clues on what attributes should be constructed in the case of new food products. |
URI: | https://www.um.edu.mt/library/oar/handle/123456789/56850 |
ISSN: | 11082976 |
Appears in Collections: | European Research Studies Journal, Volume 23, Issue 1 |
Files in This Item:
File | Description | Size | Format | |
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Consumer’s Behavior in a Multi-Attribute Concept of a Food Product.pdf | 582.36 kB | Adobe PDF | View/Open |
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