Please use this identifier to cite or link to this item: https://www.um.edu.mt/library/oar/handle/123456789/6003
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dc.date.accessioned2015-10-29T15:40:25Z
dc.date.available2015-10-29T15:40:25Z
dc.date.issued2014
dc.identifier.urihttps://www.um.edu.mt/library/oar//handle/123456789/6003
dc.descriptionM.A.INT.MARKETING COMM.en_GB
dc.description.abstractThe dissertation examines the attitudes of students towards pursuing a post-graduate degree. Attitudes are made up of different elements that ultimately shape the intention to act in a certain way or to avoid certain behaviour. Hence, this study seeks to investigate whether there is a relationship between self expressive attitudes, utilitarian attitudes and satisfaction, and the intention to pursue a post graduate degree. A quantitative approach including factor analysis was employed for the purposes of the study; an online survey was distributed among students of a tertiary education setting in Malta. Even though factor analysis resulted from the study, it was found that demographic variables did not impact the intention to attain such an educational qualification. A qualitative approach was also taken to direct the quantitative investigation and also to gather insight behind the students‟ behaviours. Results indicate that there seems to be a positive correlation between value expressive attitudes and utilitarian attitudes and the intention to pursue a post graduate degree. Given the focus of this study within a Maltese educational setting allows for generalisations to other local educational settings. Other foreign educational settings require similar considerations not investigated in this study. Furthermore deeper study needs to be conducted for auxiliary findings.en_GB
dc.language.isoenen_GB
dc.rightsinfo:eu-repo/semantics/restrictedAccessen_GB
dc.subjectAttitude (Psychology)en_GB
dc.subjectUtilitarianismen_GB
dc.subjectHuman behavioren_GB
dc.titleAn exploration of attitudes towards education : a case study of the University of Maltaen_GB
dc.typemasterThesisen_GB
dc.rights.holderThe copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder.en_GB
dc.publisher.institutionUniversity of Malta and King's College, University of Londonen_GB
dc.publisher.departmentFaculty of Media and Knowledge Sciences. International Masters Programmeen_GB
dc.description.reviewedN/Aen_GB
dc.contributor.creatorChurch, Marie-Clare
Appears in Collections:Dissertations - IMPMIMC - 2014

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