The disruption of emerging technologies in the marketing sector

Abstract

This research will include an analysis on the different types of disruption which is being caused by emerging technologies in the marketing sector. These emerging technologies are taken into account, Virtual Reality, Internet of Things and Artificial intelligence. In addition, an analysis on the benefits between one emerging technology and the other, based on the marketing sector’s target goals will also be conducted. The study will assist the awareness of such technologies and provide a better understanding on how they can benefit the marketing sector. Moreover, determining if emerging technologies are being practiced and how they can be put into marketing uses. Semi-Structured interviews were used to gather marketing insights on emerging technologies from marketing-oriented individuals who are experienced in the sector. Thereafter, the data obtained was analysed and formulated to achieve the research objectives. Findings have shown that emerging technologies are slowly being implemented in marketing operations and are perceived as a benefiting asset to the sector. Moreover, different uses of such technologies in the marketing sector were introduced. However, it was also shown that since some technologies are in the development stage some companies are not yet convinced, they are of important need for the time being.