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DC Field | Value | Language |
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dc.contributor.author | Oliveira, Cidália | - |
dc.contributor.author | Martins, Adelaide | - |
dc.contributor.author | Camilleri, Mark Anthony | - |
dc.contributor.author | Shital, Jayantilal | - |
dc.date.accessioned | 2020-11-17T05:58:14Z | - |
dc.date.available | 2020-11-17T05:58:14Z | - |
dc.date.issued | 2021 | - |
dc.identifier.citation | Oliveira, C., Martins, A., Camilleri, M. A., & Jayantilal, S. (2021). Using the balanced scorecard for strategic communication and performance management. In M. A. Camilleri (Ed.), Strategic corporate communication in the digital age.Bingley: Emerald, pp. 73-88. DOI: 10.1108/978-1-80071-264-520211005 | en_GB |
dc.identifier.uri | https://www.um.edu.mt/library/oar/handle/123456789/63916 | - |
dc.description.abstract | There is a relationship between the organizations’ strategic objectives and their corporate communications. The latter is an important feature of organizational performance. Organizational leaders are continuously facing the challenge of communicating their strategic goals to their stakeholders. Very often, they are adopting performance management tools to meet this challenge. Consequently, this chapter explains that the Balanced Scorecard (BSC) can be used to evaluate and measure the firms’ corporate communications and their organizational performance. This tool has been widely recognized by academics and managers as it is capable of aligning organizational strategies (including their missions and visions), strategic indicators (leading and lagging indicators) and stakeholder management. A review of the relevant literature review suggests that many practitioners are becoming strategic in their corporate communications. In this light, this chapter clarifies that the BSC approach can be used to support them in their stakeholder engagement. This contribution is useful for both academics and practitioners as it aligns the corporate communication practices with organizational strategy and performance management in the digital era. | en_GB |
dc.language.iso | en | en_GB |
dc.publisher | Emerald | en_GB |
dc.rights | info:eu-repo/semantics/openAccess | en_GB |
dc.subject | Strategic planning | en_GB |
dc.subject | Strategic culture | en_GB |
dc.subject | Balanced scorecard (Management) | en_GB |
dc.subject | Performance -- Management | en_GB |
dc.subject | Organization -- Research | en_GB |
dc.title | Using the balanced scorecard for strategic communication and performance management | en_GB |
dc.title.alternative | Strategic corporate communication in the digital age | en_GB |
dc.type | bookPart | en_GB |
dc.rights.holder | The copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder. | en_GB |
dc.description.reviewed | peer-reviewed | en_GB |
dc.identifier.doi | 10.1108/978-1-80071-264-520211005 | - |
Appears in Collections: | Scholarly Works - FacMKSCC |
Files in This Item:
File | Description | Size | Format | |
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Using the Balanced Scorecard for strategic communication and performance management.pdf | 1.05 MB | Adobe PDF | View/Open |
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