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DC Field | Value | Language |
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dc.date.accessioned | 2020-12-23T08:46:41Z | - |
dc.date.available | 2020-12-23T08:46:41Z | - |
dc.date.issued | 2020 | - |
dc.identifier.citation | Abela, B. (2020). The relevance of cover design in the sale of contemporary literary fiction (Bachelor's dissertation). | en_GB |
dc.identifier.uri | https://www.um.edu.mt/library/oar/handle/123456789/66286 | - |
dc.description | B.COMMS.(HONS) | en_GB |
dc.description.abstract | The cover design industry is undergoing radical changes with the popularization of digital literature and e-commerce. Research has shown that in order to remain relevant, the book cover has to be adapted to better suit digital platforms. This study asks: How relevant is cover design in the sale of contemporary literary fiction? Literary fiction is defined as literature that aims to push the boundaries of conventional literature. An online questionnaire was answered by 177 respondents. Analysis of the responses showed how readers of literary fiction are some of the least likely to associate a book’s cover with its content. The results also proved that the digital literature industry is indeed dwindling, yet e-commerce remains the most popular method of purchasing literature. In conclusion, readers of literary fiction were amongst the least susceptible to cover design. | en_GB |
dc.language.iso | en | en_GB |
dc.rights | info:eu-repo/semantics/restrictedAccess | en_GB |
dc.subject | Book design -- Malta | en_GB |
dc.subject | Fiction -- 21st century | en_GB |
dc.subject | Literature and technology -- Malta | en_GB |
dc.subject | Electronic commerce -- Malta | en_GB |
dc.title | The relevance of cover design in the sale of contemporary literary fiction | en_GB |
dc.type | bachelorThesis | en_GB |
dc.rights.holder | The copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder. | en_GB |
dc.description.reviewed | N/A | en_GB |
dc.contributor.creator | Abela, Benjamin | - |
Appears in Collections: | Dissertations - FacMKS - 2020 Dissertations - FacMKSMC - 2020 |
Files in This Item:
File | Description | Size | Format | |
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20BCOMM001.pdf Restricted Access | 2.99 MB | Adobe PDF | View/Open Request a copy |
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