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DC Field | Value | Language |
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dc.contributor.author | Selvarasu, A. | - |
dc.contributor.author | Sankaran, A. | - |
dc.date.accessioned | 2021-01-30T08:57:12Z | - |
dc.date.available | 2021-01-30T08:57:12Z | - |
dc.date.issued | 2011 | - |
dc.identifier.citation | Selvarasu, A., & Sankaran, A. (2011). Marketing strategies vis-à-vis consumer preference for aquarium business service. International Journal of Finance, Insurance and Risk Management, 1(1), 23-29. | en_GB |
dc.identifier.uri | https://www.um.edu.mt/library/oar/handle/123456789/68176 | - |
dc.description.abstract | Aquarium business service in India recorded a value of US$ 1.3 million in the export trade in the year 2006 according to Food and Agriculture Organization. Internationally, Singapore ranks first with US$ 49.5 million, and Zech Republic, Japan and Malaysia stood almost equally 7% in aquarium fish trade. Robert fanner (2001) reported that the concept of running a service company in contrast with retail business is not new to many industries. The service sectors provide employment for favourable economic growth. In this direction, in order to develop market for aquarium business service, there is need to studying consumer preference and existing marketing strategies, adopted by aquarists. The objectives of the study are to identify consumer preference for ornamental fish with profile of aquarium keeping customers and to study the existing marketing strategies adopted by ornamental fish aquarium business service providers. Selvarasu A. and Sankaran A. (2010) have developed a marketing scale to measure consumer preference for aquarium hobby. In addition, an interview schedule have been planned to review the existing marketing strategies as on year 2010. | en_GB |
dc.language.iso | en | en_GB |
dc.publisher | ISMASYSTEMS Scientific Research | en_GB |
dc.rights | info:eu-repo/semantics/openAccess | en_GB |
dc.subject | Marketing | en_GB |
dc.subject | Aquariums | en_GB |
dc.subject | Consumers' preferences | en_GB |
dc.subject | Ornamental fishes | en_GB |
dc.title | Marketing strategies vis-à-vis consumer preference for aquarium business service | en_GB |
dc.type | article | en_GB |
dc.rights.holder | The copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder | en_GB |
dc.description.reviewed | peer-reviewed | en_GB |
dc.identifier.doi | 10.35808/ijfirm/3 | - |
dc.publication.title | International Journal of Finance, Insurance and Risk Management | en_GB |
Appears in Collections: | Volume 1, Issue 1, 2011 |
Files in This Item:
File | Description | Size | Format | |
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Marketing_strategies_vis_à_vis_consumer_preference_for_aquarium_business_service.pdf | 499.42 kB | Adobe PDF | View/Open |
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