Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/68178| Title: | On the use of discounted cash flow method on the customer valuation |
| Authors: | Portela, Sofia Menezes, Rui |
| Keywords: | Auditing Cash flow Consumers Equity Business enterprises -- Valuation Investments, Foreign -- Law and legislation |
| Issue Date: | 2011 |
| Publisher: | ISMASYSTEMS Scientific Research |
| Citation: | Portela, S., & Menezes, R. (2011). On the use of discounted cash flow method on the customer valuation. International Journal of Finance, Insurance and Risk Management, 1(1), 12-15. |
| Abstract: | The Discounted Cash Flow Method has been widely argued as the best method to asset valuation. This article is about the valuation of customers. The use of historic customer profitability and the Discounted Cash Flow Method to customer valuation are discussed. Moreover, the components of customer lifetime value is presented and described. |
| URI: | https://www.um.edu.mt/library/oar/handle/123456789/68178 |
| Appears in Collections: | Volume 1, Issue 1, 2011 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| On_the_use_of_discounted_cash_flow_method_on_the_customer_valuation.pdf | 495.56 kB | Adobe PDF | View/Open |
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