1. OAR@UM
  2. External Research Collection
  3. Social Sciences
  4. Finance
  5. International Journal of Finance, Insurance and Risk Management (JFIRM)
  6. 2012
  7. Volume 2, Issue 3, 2012
Please use this identifier to cite or link to this item: https://www.um.edu.mt/library/oar/handle/123456789/69296
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dc.contributor.authorLadner, Ryan-
dc.date.accessioned2021-02-16T08:22:27Z-
dc.date.available2021-02-16T08:22:27Z-
dc.date.issued2012-
dc.identifier.citationLadner, R. (2012). The influence of celebrity endorsements on stock prices. International Journal of Finance, Insurance and Risk Management, 2(3), 238-243.en_GB
dc.identifier.urihttps://www.um.edu.mt/library/oar/handle/123456789/69296-
dc.description.abstractCelebrity endorsements have been long been used to promote companies’ products and strengthen brands; however, celebrity endorsements can also be linked to an increase in company stock prices. The purpose of this paper is to examine the influence of celebrity endorsements on stock prices. An overview of the theoretical framework of the celebrity will be applied to stock analysts and a review of the abnormal returns of this influence will be presented.en_GB
dc.language.isoenen_GB
dc.publisherISMASYSTEMS Scientific Researchen_GB
dc.rightsinfo:eu-repo/semantics/openAccessen_GB
dc.subjectMarketing -- Case studiesen_GB
dc.subjectStocks -- Pricesen_GB
dc.subjectStockholdersen_GB
dc.subjectCelebritiesen_GB
dc.subjectEfficient market theoryen_GB
dc.subjectFinance -- Case studiesen_GB
dc.titleThe influence of celebrity endorsements on stock pricesen_GB
dc.typearticleen_GB
dc.rights.holderThe copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holderen_GB
dc.description.reviewedpeer-revieweden_GB
dc.identifier.doi10.35808/ijfirm/49-
dc.publication.titleInternational Journal of Finance, Insurance and Risk Managementen_GB
Appears in Collections:Volume 2, Issue 3, 2012

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