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DC Field | Value | Language |
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dc.contributor.author | Jayaram, Ramamoorthi | - |
dc.contributor.author | Appasamy Mutharasu, Selvarasu | - |
dc.contributor.author | Filipe, Jose Antonio | - |
dc.contributor.author | Kedige, Meera Rao Inna | - |
dc.date.accessioned | 2021-02-18T17:39:49Z | - |
dc.date.available | 2021-02-18T17:39:49Z | - |
dc.date.issued | 2013 | - |
dc.identifier.citation | Jayaram, R., Appasamy Mutharasu, S., Filipe, J. A., & Kedige, M. R. I. (2013). Assessing online e-marketing and disposal in neyveli Lignite Corporation limited (India). International Journal of Finance, Insurance and Risk Management, 3(1), 394-404. | en_GB |
dc.identifier.uri | https://www.um.edu.mt/library/oar/handle/123456789/69627 | - |
dc.description.abstract | Marketing function per se is undergoing a shift in managing transaction in a transparent emarketing way (Kauffman et al, 2004) especially in Indian Public Sector Undertakings (PSU) – see Reynolds et al (2007). The effectiveness of e-marketing and disposal system of scrap and purchases in PSUs, namely NLC Ltd and ICF, have been studied. Factors such as e-auction offers, time of auction, experience, security deposit (EMD), basic rate per unit, allotment of bid, acceptance of bid; payment and delivery of successful bids on select items in two PSUs over a period of three to five years have been dealt with. The study adds strength to the concept of e-marketing as well as to the theory of marketing. | en_GB |
dc.language.iso | en | en_GB |
dc.publisher | ISMASYSTEMS Scientific Research | en_GB |
dc.rights | info:eu-repo/semantics/openAccess | en_GB |
dc.subject | Internet auctions -- India | en_GB |
dc.subject | Internet marketing -- India | en_GB |
dc.subject | Lignite -- India | en_GB |
dc.subject | Letting of contracts -- India | en_GB |
dc.subject | Open price system | en_GB |
dc.title | Assessing online e-marketing and disposal in neyveli Lignite Corporation limited (India) | en_GB |
dc.type | article | en_GB |
dc.rights.holder | The copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder | en_GB |
dc.description.reviewed | peer-reviewed | en_GB |
dc.identifier.doi | 10.35808/ijfirm/66 | - |
dc.publication.title | International Journal of Finance, Insurance and Risk Management | en_GB |
Appears in Collections: | Volume 3, Issue 1, 2013 |
Files in This Item:
File | Description | Size | Format | |
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Assessing_online_e_marketing_and_disposal_in_neyveli_lignite_corporation_limited.pdf | 241.12 kB | Adobe PDF | View/Open |
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