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Finance
International Journal of Finance, Insurance and Risk Management (JFIRM)
2013
Volume 3, Issue 3, 2013
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Author(s)
2013
Effect of internal-marketing-mix on customer-pyramid-oriented banking service performance. An Indian experience
Appasamy Mutharasu, Selvarasu
;
Natarajan, Krishnaswamy
;
Filipe, José António
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Filipe, José António
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Natarajan, Krishnaswamy
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Banks and banking -- India
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In-house services (Business) -- I...
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Marketing -- India