Corporate social responsibility in Greece : the COCO-MAT SA case study

Abstract

In recent years, companies have increased the role of Corporate Social Responsibility in their activities. Progressively an increasing number of companies show to be concerned about their performance on this subject and about reaching their objectives involving CSR. The eeffectiveness of investment ventures does not contradict social welfare and inclusively enlarges the importance of the concept of collective profit. In this way, CSR has also become part of the same strategic business planning. Companies shall have self-regulating mechanisms to monitor responsibilities and to guarantee that ethical standards and international norms are assured. In this paper the case of COCO-MAT, SA (Greece) is studied, working on the concept of CSR and dealing with the purpose of getting a positive impact on areas such as environment, consumers, employees or communities.