1. OAR@UM
  2. External Research Collection
  3. Social Sciences
  4. Finance
  5. International Journal of Finance, Insurance and Risk Management (JFIRM)
  6. 2013
  7. Volume 3, Issue 3, 2013
Please use this identifier to cite or link to this item: https://www.um.edu.mt/library/oar/handle/123456789/70654
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dc.contributor.authorAppasamy Mutharasu, Selvarasu-
dc.contributor.authorNatarajan, Krishnaswamy-
dc.contributor.authorFilipe, José António-
dc.date.accessioned2021-03-09T06:43:30Z-
dc.date.available2021-03-09T06:43:30Z-
dc.date.issued2013-
dc.identifier.citationAppasamy Mutharasu, S., Natarajan, K., & Filipe, J. A. (2013). Effect of internal-marketing-mix on customer-pyramid-oriented banking service performance. An Indian experience. International Journal of Finance, Insurance and Risk Management, 3(3), 583-593.en_GB
dc.identifier.urihttps://www.um.edu.mt/library/oar/handle/123456789/70654-
dc.description.abstractThe study proposes marketing support facility provided by all three categories of bank employees each as a commitment to service performance. IM has proved its results in human resource management implications and it is proposed to yield in the marketing as well as business development function in banking service performance in form of added values in an organization.en_GB
dc.language.isoenen_GB
dc.publisherISMASYSTEMS Scientific Researchen_GB
dc.rightsinfo:eu-repo/semantics/openAccessen_GB
dc.subjectMarketing -- Indiaen_GB
dc.subjectIn-house services (Business) -- Indiaen_GB
dc.subjectBanks and banking -- Indiaen_GB
dc.titleEffect of internal-marketing-mix on customer-pyramid-oriented banking service performance. An Indian experienceen_GB
dc.typearticleen_GB
dc.rights.holderThe copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holderen_GB
dc.description.reviewedpeer-revieweden_GB
dc.identifier.doi10.35808/ijfirm/82-
dc.publication.titleInternational Journal of Finance, Insurance and Risk Managementen_GB
Appears in Collections:Volume 3, Issue 3, 2013

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