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Full metadata record
DC Field | Value | Language |
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dc.date.accessioned | 2021-03-24T13:04:13Z | - |
dc.date.available | 2021-03-24T13:04:13Z | - |
dc.date.issued | 2021 | - |
dc.identifier.citation | Ribeiro, A., & Cassar, M. (2021). Dictating the Market. THINK Magazine, 34, 44-47. | en_GB |
dc.identifier.uri | https://www.um.edu.mt/library/oar/handle/123456789/72203 | - |
dc.description.abstract | What is it about a story that can make us so invested? Antónia Ribeiro muses over marketing, emotions, and Nazis under the light of Dr Mario Cassar’s research in storytelling. | en_GB |
dc.language.iso | en | en_GB |
dc.publisher | University of Malta | en_GB |
dc.rights | info:eu-repo/semantics/openAccess | en_GB |
dc.subject | Storytelling | en_GB |
dc.subject | Advertising | en_GB |
dc.subject | Propaganda | en_GB |
dc.subject | Emotional conditioning | en_GB |
dc.subject | Storytelling in mass media | en_GB |
dc.title | Dictating the Market | en_GB |
dc.type | contributionToPeriodical | en_GB |
dc.rights.holder | The copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder. | en_GB |
dc.description.reviewed | N/A | en_GB |
dc.publication.title | THINK Magazine | en_GB |
dc.contributor.creator | Ribeiro, Antónia | - |
dc.contributor.creator | Cassar, Mario | - |
Appears in Collections: | Publications - ICSCARO Scholarly Works - CenEBI Think Magazine, Issue 34 Think Magazine, Issue 34 |
Files in This Item:
File | Description | Size | Format | |
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Dictating_the_Market_2021.pdf | 531.91 kB | Adobe PDF | View/Open |
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