From disconnection to reconnection : sowing the seeds for a potential community food-based system

Abstract

Academic research shows that the current system of agriculture and food production is highly industrialised and globalised, proving to be remarkably unsustainable (Wilson, 2009). Consumers are heavily relying upon imported and supermarket 'convenience' food, and consequently, the physical and psychological distances between producers and consumers are broadening. In response to these trends, community food-based systems are emerging, with the main purpose of localising food production and lessening the disconnection. Community Supported Agriculture schemes are an alternative approach to farming, seeking to bring together producers and consumers. Members become actively involved by buying shares in advance for a season's worth of produce, and assist in growing and harvesting the food they consume. Based on this scenario, this study gauged consumers' views through a quantitative survey performed among female adults (n=400), whereas producers' views were assessed qualitatively through interviews performed among twelve farmers. This research sought primarily to examine: the level of knowledge about CSA, level of interest in its engagement, and its perceived benefits and barriers among both producers and consumers. Results indicate that there is a significant lack of knowledge of CSA among consumers (85% ), which, in turn, translated in a general disinterest in membership subscription. In contrast, farmers proved to be quite knowledgeable about CSA If CSA is to develop in Malta, the concept needs to be more heavily promoted among both farmers and consumers. The implementation of a marketing campaign may help raise awareness and educate both parties on the disconnection and how a CSA can bring reconnection.