Augmented reality in cultural heritage : designing for mobile AR user experiences

Abstract

Cultural institutions are increasingly manifesting their need to become more relevant in a society which is more technology driven than ever before. Today’s generations seem to be present more in the online sphere, choosing Google for virtual research over physical spaces. This is making more institutions feel at greater risk of becoming more irrelevant as human presence has been markedly declining. In this chapter, we describe Mobile Augmented Reality (mAR), as one of the ways which cultural institutions are choosing to adopt to attract a bigger and more diverse audience in an attempt to bring people closer to cultural heritage and art.