Supply analysis of supplementary products in Poland

Abstract

Purpose: The paper aims to conduct studies that will enable identifying the supplementary products' categories offered in the market and, in consequence, determining the structure of the supplementary product's market in terms of the supply of supplementary products in the market. Methodology: The elaboration authors conducted studies in Poland covering all 86,849 products in the market from 2007 to 2019*. The studies featured a statistical analysis of the type, quantity, and dynamics of product registration in the market. The Kruskal-Wallis test was also conducted to demonstrate the distribution of submissions in terms of the identified supplementary product categories and structural similarity index. Findings: The structure of the Polish supplementary products market was determined based on the conducted analysis. The distributions were determined, and the structural similarity indices were designated. Thereby, it was possible to obtain answers to the manufacturer's reactions to the demand for supplementary products reported by individual consumers. Practical Implications: For many years, it is possible to observe increasing demand among individual consumers worldwide for such products as dietary supplements, fortified foods, and special purpose foods. There is a justified need to produce and consume such products. Hys has conducted studies that allowed to determine that the subject literature mainly presents the results of research on nutrition dietetics and medical dietetics and derivative. On the other hand, the subject literature on management sciences features results mainly concerning individual reasons and preferences of consumer decisions related to these products' consumption. Due to the above, the authors of the paper, by analysing the widespread phenomenon of supplementary products' consumption, propose expanding analyzing areas with a new perspective. Originality/Value: The authors, by analyzing the widespread phenomenon of supplementary products' consumption, proposed expanding the research area with a new perspective. This especially concerns the manufacturers' perspective, including the analysis of the supplementary product market's growth dynamics.