Culture and creativity in Vittoriosa : a case study analysis

Abstract

This research investigates theories proposed by Florida, Zukin, Landry, Hospers, Throsby and other authors on creative communities and creative cities. The literature review explores various viewpoints related to what constitutes a 'creative city' capable of generating creativity, innovation and economic growth. The research uses qualitative methodological tools to explore matters related to culture and creativity in Vittoriosa. In view of this, one-to-one semi structured interviews were held with various stakeholders which were composed of the local community and the business sector operating within the town as well as policy makers such as governmental entities. After establishing and describing the methodology of the study conducted, the analyses and results of the study are presented. A discussion on the idea of whether Vittoriosa is earmarked as a destination where a creative community may be developed is explored vis-a-vis the theories set out within the literature review. Comparisons are outlined so as to indicate the similarities or differences that emerge in relation to developed theories on creative cities. This is then followed by an attempt to explore and understand the significant role of creative production of Vittoriosa and what relation it has to economic and social growth. The final chapter proposes recommendations and conclusions regarding the impact of culture on creativity and innovation in the locality of Vittoriosa. From the study, it has emerged that in an ever more competitive economy, the locality considers investment in art and culture as one of the main pillars for Vittoriosa to flourish and that for the locality to be successful, it must develop, attract and retain talented and creative people who generate innovations and power economic growth.