The idea system in the China Cultural Centre in Malta

Abstract

The Chinese Cultural Centre in Malta (CCCM) has achieved success by offering free information and organising various cultural programmes and activities to the general public in Malta. The achievements have benefited the CCCM while also improving the recognition and acknowledgement of China and Chinese culture and as well as its own reputation in Malta. However, the research results revealed that creativity and innovation are required both in the general operational management and the production management of organising cultural programmes in the CCCM. By analyzing the findings of the research, the Idea System is shown to be the appropriate and effective system for exploring the creativity and innovation in the CCCM. Moreover, recommendations are also given to build up the context for the establishment of the Idea System in the CCCM. This research was undertaken to investigate the management and performance of the CCCM in order to find out an approach to develop the creativity and innovation in its operational management and production management. Primary data collection methods (the application of the questionnaires and personal interviews) and secondary research methods (study on the official records, documents and programme reports in the CCCM) were applied in order to collect the concrete figures, facts and opinions on the management and performance of the CCCM.