Please use this identifier to cite or link to this item: https://www.um.edu.mt/library/oar/handle/123456789/78737
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dc.contributor.authorSzalonka, Katarzyna-
dc.contributor.authorSadowa, Agnieszka-
dc.contributor.authorWicka, Aleksandra-
dc.contributor.authorWicki, Ludwik-
dc.date.accessioned2021-07-27T08:14:15Z-
dc.date.available2021-07-27T08:14:15Z-
dc.date.issued2020-
dc.identifier.citationSzalonka, K., Sadowa, A., Wicka, A., & Wicki, L. (2020). E-commerce purchasing behaviour and the level of consumers‘ income in Poland and Great Britain. European Research Studies Journal, 23(Special issue 2), 552-568.en_GB
dc.identifier.urihttps://www.um.edu.mt/library/oar/handle/123456789/78737-
dc.description.abstractPurpose: The aim of the paper is to identify the purchasing behaviour of buyers from Poland and Great Britain under the influence of online advertising depending on the amount of income. The paper shows how customers with different income levels react to advertising in Poland and the UK. An attempt has been made to compare the British e consumer with the Polish one – their online behaviour influenced by online advertising. Design/Methodology/Approach: To achieve the aim of the study, international research was carried out from November 2017 to February 2018 in Poland and Great Britain using an online questionnaire. After assessing the completeness of the respon¬ses, 487 responses from Poland and 173 from Great Britain were finally qualified for further analysis. It is an international comparative study conducted on a large group of respondents on a very important and topical topic. Findings: It was found that there are differences in the way Poles and British people use the Internet, but the majority of respondents in each country watched the appearing advertisements. Over 60% of respondents from Great Britain and about 50% from Poland found the advertisements interesting. In addition, in Poland, lower-income respondents were more likely to be interested in viewing advertisements and found them interesting more often. Among UK respondents, this was not income related. Practical Implications: The outcomes have given detailed and valuable information on the impact of online advertising on the purchasing decisions of Polish and UK households with different income levels. Originality/value: International comparative research conducted on a large group of respondents, on a very important and topical subject.en_GB
dc.language.isoenen_GB
dc.publisherUniversity of Piraeus. International Strategic Management Associationen_GB
dc.rightsinfo:eu-repo/semantics/openAccessen_GB
dc.subjectConsumers -- Polanden_GB
dc.subjectConsumers -- Great Britainen_GB
dc.subjectElectronic commerce -- Polanden_GB
dc.subjectElectronic commerce -- Great Britainen_GB
dc.subjectInternet advertising -- Polanden_GB
dc.subjectInternet advertising -- Great Britainen_GB
dc.titleE-commerce purchasing behaviour and the level of consumers‘ income in Poland and Great Britainen_GB
dc.typearticleen_GB
dc.rights.holderThe copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holderen_GB
dc.description.reviewedpeer-revieweden_GB
dc.identifier.doi10.35808/ersj/1841-
dc.publication.titleEuropean Research Studies Journalen_GB
Appears in Collections:European Research Studies Journal, Volume 23, Special Issue 2



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