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DC Field | Value | Language |
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dc.date.accessioned | 2021-08-03T05:45:04Z | - |
dc.date.available | 2021-08-03T05:45:04Z | - |
dc.date.issued | 1998 | - |
dc.identifier.citation | Grech, X. (1998). Nike 'Just Does It' : a benchmark of success for present and future sports companies (Bachelor’s dissertation). | en_GB |
dc.identifier.uri | https://www.um.edu.mt/library/oar/handle/123456789/79188 | - |
dc.description | B.COMMS.(HONS) | en_GB |
dc.description.abstract | Nike is examined as the prototype of a sports company which understands and courts consumer psychology. It does this globally, not only through its excellent products, but also through advertising which is simultaneously original, aggressive, seductive, multi-dimensional, prestigious - and which transmutes product to brand, brand to cult. Performance, authenticity, commitment, innovation and teamwork are the Company's hallmarks. Its slogan 'Just do it' is equivalent for modem youth to the magic formula 'Open Sesame'. Its sponsorship transforms talented athletes into superstars, as if by the mere swoosh of its logo. The story of Nike is a modern fairy-tale. | en_GB |
dc.language.iso | en | en_GB |
dc.rights | info:eu-repo/semantics/restrictedAccess | en_GB |
dc.subject | Nike (Firm) | en_GB |
dc.subject | Sports | en_GB |
dc.subject | Business enterprises | en_GB |
dc.subject | Brand choice | en_GB |
dc.title | Nike 'Just Does It' : a benchmark of success for present and future sports companies | en_GB |
dc.type | bachelorThesis | en_GB |
dc.rights.holder | The copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder. | en_GB |
dc.publisher.institution | University of Malta | en_GB |
dc.publisher.department | Faculty of Media and Knowledge Sciences. Department of Media & Communications | en_GB |
dc.description.reviewed | N/A | en_GB |
dc.contributor.creator | Grech, Xandru (1998) | - |
Appears in Collections: | Dissertations - FacMKS - 1988-2012 Dissertations - FacMKSMC - 1992-2014 |
Files in This Item:
File | Description | Size | Format | |
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B.COMMS.(HONS)_Grech_Xandru_1998.pdf Restricted Access | 6.36 MB | Adobe PDF | View/Open Request a copy |
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