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https://www.um.edu.mt/library/oar/handle/123456789/80203| Title: | The medium and the message : what do children's tv ads say about gender portrayal? |
| Authors: | Buttigieg, Daniela (2004) |
| Keywords: | Communication in marketing -- Malta Advertising -- Malta Stereotypes (Social psychology) in advertising Television advertising and children -- Malta |
| Issue Date: | 2004 |
| Citation: | Buttigieg, D. (2004). The medium and the message : what do children's tv ads say about gender portrayal? (Bachelor's dissertation). |
| Abstract: | This research addresses a specific question about children's TV and gender portrayal. I ask the question "to what extent do children's TV ads utilize gender/sex stereotypes?" The study commences by outlining the stereotypical depictions which have been outlined in major studies in children's TV ads. It also introduces a breakdown of the representations of males and females in the past and today as they are/were portrayed in TV adverts. The study concludes with an analysis of the data obtained through the completion of a quantitative research approach, using content analysis and the findings extracted from this research method. |
| Description: | B.COMMS.(HONS) |
| URI: | https://www.um.edu.mt/library/oar/handle/123456789/80203 |
| Appears in Collections: | Dissertations - FacMKS - 1988-2012 Dissertations - FacMKSMC - 1992-2014 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| B.COMMS.(HONS)_Buttigieg_Daniela_2004.pdf Restricted Access | 3.89 MB | Adobe PDF | View/Open Request a copy |
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