Producing three public service announcements for an agency against alcohol and drug abuse

Abstract

When a government or organisation wants to influence its citizens, it does so through the mass media. The media runs public service announcements to generate widespread exposure for public service messages. This dissertation is the creation of three television public service announcements completed for Sedqa, an agency against drug and alcohol abuse, each targeting a specific audience. These audiences are the parents, youths and other influential adults. The three public service announcements follow the same style all through, the visuals are first, followed by the graphics, which are the messages put across, and they are all tied together with a similar slogan and the logo of Sedqa. One can follow the entire process of creating a video production, first through the preproduction stage, from developing the idea to choosing the soundtracks, from filming and producing, through till the finished product.