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DC Field | Value | Language |
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dc.date.accessioned | 2021-12-01T11:44:50Z | - |
dc.date.available | 2021-12-01T11:44:50Z | - |
dc.date.issued | 2006 | - |
dc.identifier.citation | Ellul, M. (2006). Discourse analysis of transactions in Malta (Bachelor's dissertation). | en_GB |
dc.identifier.uri | https://www.um.edu.mt/library/oar/handle/123456789/84894 | - |
dc.description | B.A.(HONS)ENGLISH | en_GB |
dc.description.abstract | Notwithstanding the fact that most people are frequent, active participants within the transactional domain, the majority are not aware of the communicative patterns involved within sale transactions. Research has shown that independently of the fact that language has a creative element to it, discourse is often structurally-characterised and rule-bound, particularly within certain contexts. The current dissertation strives to analyse such a notion in the context of the transactional domain. Furthermore, since a transaction involves both the customer and the seller, the current research attempts to explore transactional discourse in terms of both participants. To this purpose, the current study consists of both a small-scale qualitative study which attempts to analyse salespersons' discourse throughout the transactions, and a quantitative survey, which strives to explore customers' views about transactional discourse during a sale transaction. | en_GB |
dc.language.iso | en | en_GB |
dc.rights | info:eu-repo/semantics/restrictedAccess | en_GB |
dc.subject | Discourse analysis | en_GB |
dc.subject | Consumer behaviour | en_GB |
dc.subject | Communication in marketing | en_GB |
dc.title | Discourse analysis of transactions in Malta | en_GB |
dc.type | bachelorThesis | en_GB |
dc.rights.holder | The copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder. | en_GB |
dc.publisher.institution | University of Malta | en_GB |
dc.publisher.department | Faculty of Arts. Department of English | en_GB |
dc.description.reviewed | N/A | en_GB |
dc.contributor.creator | Ellul, Marlene (2006) | - |
Appears in Collections: | Dissertations - FacArt - 1999-2010 Dissertations - FacArtEng - 1965-2010 |
Files in This Item:
File | Description | Size | Format | |
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B.A.(HONS)ENGLISH_Ellul_Marlene_2006.pdf Restricted Access | 6.43 MB | Adobe PDF | View/Open Request a copy |
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