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DC Field | Value | Language |
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dc.date.accessioned | 2021-12-02T14:41:11Z | - |
dc.date.available | 2021-12-02T14:41:11Z | - |
dc.date.issued | 2006 | - |
dc.identifier.citation | White, R. (2006). Small-screen agora: a study on the promotion of the ideal and the social construction of consumption behind Maltese teleshopping (Bachelor's dissertation). | en_GB |
dc.identifier.uri | https://www.um.edu.mt/library/oar/handle/123456789/84977 | - |
dc.description | B.A.(HONS)SOCIOLOGY | en_GB |
dc.description.abstract | Being compared to an agora, teleshopping programmes are a new means of promoting and selling products through the television. This study establishes that the Maltese teleshopping audience incorporates more than half of the whole population. Less than half of these buy frequently through this means. This study seeks to understand how the teleshopping programmes portray the products they promote. Unlike advertisements, the majority of the teleshopping programmes focus more on the functional values of the product promoted, rather than emphasising the added values. Through stressing the functional values of each product, this dissertation shows that teleshopping programmes are creating new needs, which can be satisfied in real time. Thus, teleshopping programmes are also constructing consumption. This research concludes that the audience behind Maltese teleshopping programmes is active. It is also noticed that consumption through these programmes takes place on rational grounds, since the majority buy only what they consider as a need. | en_GB |
dc.language.iso | en | en_GB |
dc.rights | info:eu-repo/semantics/restrictedAccess | en_GB |
dc.subject | Teleshopping -- Malta | en_GB |
dc.subject | Television advertising -- Malta | en_GB |
dc.subject | Consumer behavior -- Malta | en_GB |
dc.subject | Consumption (Economics) -- Malta | en_GB |
dc.title | Small-screen agora : a study on the promotion of the ideal and the social construction of consumption behind Maltese teleshopping | en_GB |
dc.type | bachelorThesis | en_GB |
dc.rights.holder | The copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder. | en_GB |
dc.publisher.institution | University of Malta | en_GB |
dc.publisher.department | Faculty of Arts. Department of Sociology | en_GB |
dc.description.reviewed | N/A | en_GB |
dc.contributor.creator | White, Roderick (2006) | - |
Appears in Collections: | Dissertations - FacArt - 1999-2010 Dissertations - FacArtSoc - 1986-2010 |
Files in This Item:
File | Description | Size | Format | |
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B.A.(HONS)SOCIOLOGY_White_Roderick_2006.pdf Restricted Access | 4.77 MB | Adobe PDF | View/Open Request a copy |
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