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https://www.um.edu.mt/library/oar/handle/123456789/85866
Title: | Corporate greed : its effect on customer satisfaction, corporate social responsibility and corporate reputation among bank customers |
Authors: | Caruana, Albert Vella, Joseph M. Konietzny, Jirka Chircop, Saviour |
Keywords: | Corporations -- Growth -- Case studies Social responsibility of business -- Case studies Reputation Consumer satisfaction -- Case studies Revenge -- Case studies |
Issue Date: | 2018 |
Publisher: | Palgrave Macmillan UK |
Citation: | Caruana, A., Vella, J. M., Konietzny, J., & Chircop, S. (2018). Corporate greed: its effect on customer satisfaction, corporate social responsibility and corporate reputation among bank customers. Journal of Financial Services Marketing, 23(3), 226-233. |
Abstract: | Corporate greed has received increasing attention in recent years with various stories hitting the headlines, particularly after the global financial crisis and the ensuing negative attitudes toward banks. Customer satisfaction and corporate social responsibility are known to have a positive effect on corporate reputation among customers, but perceived corporate greed is likely to impede their effect. Corporate greed, customer satisfaction, corporate social responsibility and corporate reputation are considered, and a research model is proposed. Results indicate that the effect of corporate greed is stronger on corporate social responsibility than on customer satisfaction, implying that corporate social responsibility activities may be futile if the company is perceived to be acting greedily by its customers. Thus, perceptions of corporate greed need to be dealt with swiftly, to enable management to enhance the corporate reputation of the firm. |
URI: | https://www.um.edu.mt/library/oar/handle/123456789/85866 |
Appears in Collections: | Scholarly Works - FacEMAMar Scholarly Works - FacMKSCC Scholarly Works - FacMKSMC |
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File | Description | Size | Format | |
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Corporate_greed.pdf Restricted Access | 464.18 kB | Adobe PDF | View/Open Request a copy |
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