Is pulling mom & dad's strings a global phenomenon? {A study of children's purchase influence in the United States and Malta)

Williams, Laura A.; Krentler, Kathleen A.; Caruana, Albert

Please use this identifier to cite or link to this item: https://www.um.edu.mt/library/oar/handle/123456789/86080

Full metadata record

DC Field	Value	Language
dc.contributor.author	Williams, Laura A.	-
dc.contributor.author	Krentler, Kathleen A.	-
dc.contributor.author	Caruana, Albert	-
dc.date.accessioned	2021-12-27T08:14:20Z	-
dc.date.available	2021-12-27T08:14:20Z	-
dc.date.issued	2015	-
dc.identifier.citation	Williams, L. A., Krentler, K. A., & Caruana, A. (2015). Is pulling mom & dad's strings a global phenomenon? {A study of children's purchase influence in the United States and Malta). In A. Manrai, & H. Meadow (Eds.), Global perspectives in marketing for the 21st century (pp. 304-307). Cham: Springer.	en_GB
dc.identifier.uri	https://www.um.edu.mt/library/oar/handle/123456789/86080	-
dc.description.abstract	This study investigates differences in the extent and nature of children’s purchase influence in the U.S. and Malta. Hypothesized differences were based on cultural patterns in the countries. Findings support that Maltese children will exert greater overall influence than children in the U.S. Findings about the nature of influence were mixed.	en_GB
dc.language.iso	en	en_GB
dc.publisher	Springer	en_GB
dc.rights	info:eu-repo/semantics/restrictedAccess	en_GB
dc.subject	Consumers' preferences -- United States	en_GB
dc.subject	Consumers' preferences -- Malta	en_GB
dc.subject	Children -- United States	en_GB
dc.title	Is pulling mom & dad's strings a global phenomenon? {A study of children's purchase influence in the United States and Malta)	en_GB
dc.title.alternative	Global perspectives in marketing for the 21st century	en_GB
dc.type	bookPart	en_GB
dc.rights.holder	The copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder	en_GB
dc.description.reviewed	peer-reviewed	en_GB
dc.identifier.doi	10.1007/978-3-319-17356-6_89	-
Appears in Collections:	Scholarly Works - FacMKSCC

Files in This Item:

File	Description	Size	Format
Is_pulling_mom_&_dads_strings_a_global_phenomenon.pdf Restricted Access		1.56 MB	Adobe PDF	View/Open Request a copy

Show simple item record Statistics