Pictorial personalities : exploring the use of illustration in communicating the concept of an individual’s identity

Abstract

This dissertation aims to create a new methodology for tattoo consultations which will help tattoo artists in understanding their client’s style and personality. Tattooing is a form of body modification which represents individualism while depicting assertiveness. Therefore, by creating qualitative interviews which consist of personal questions, as well as psychological theories for a better analysis of the participant’s personality. This idea was developed through the methodology process of several previous commissions. The reasoning behind this method is to accommodate clients who have a difficulty in thinking of a design. By implementing personal questions, the participants automatically enter their inner thoughts to think of the right answer. This allows the participants to have an input in the design creation process, while ensuring the design remains personal and unique. Overall, the aim of this project is to capture an individual’s characteristics into one illustration by analysing psychological theories in order to delve into how one’s personality might be revealed.