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Title: | Binge-watching television series : an investigation into the motives behind the practice in Maltese young adults |
Authors: | De Bono, Dean (2021) |
Keywords: | Binge watching (Television) -- Malta Television addiction -- Malta Television series -- Malta Young adults -- Malta -- Attitudes |
Issue Date: | 2021 |
Citation: | De Bono, D. (2021). Binge-watching television series: an investigation into the motives behind the practice in Maltese young adults (Bachelor's dissertation). |
Abstract: | As viewing patterns continue to change with the advent of online streaming services, the practice of a phenomenon that is referred to as binge-watching has become common practice amongst a number of television viewers. Binge-watching is defined as watching two or more episodes of a television series in one sitting. This study investigates the salient motivations that lead one to binge-watch. Furthermore, this study investigates young adults’ intention to spend more time binge-watching in subsequent watch sessions. In order to explore the proposed research questions and hypotheses, a quantitative approach was utilised in this study. To collect data, a web-based questionnaire was distributed on social media. This dissertation’s questionnaire was modelled on similar research that investigated binge-watching behaviour in the past. All in all, the questionnaire yielded 194 responses. Findings indicated that social interaction and entertainment needs were key motivators behind binge-watching behaviour in Maltese young adults. These needs, as well as positive and negative gratification, indicated that they influenced young adults to spend more time binge-watching in subsequent watch sessions. Overall, the gathered results imply that whilst binge-watching can be recreational, viewers sometimes experience negative feelings following a binge-watching session. Knowing that habitual and prolonged binge-watching is in fact real, it is inferred that the possibility of binge-watching addiction is also real |
Description: | B. Comms. (Hons)(Melit.) |
URI: | https://www.um.edu.mt/library/oar/handle/123456789/88127 |
Appears in Collections: | Dissertations - FacMKS - 2021 Dissertations - FacMKSMC - 2021 |
Files in This Item:
File | Description | Size | Format | |
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21BCOMM015.pdf Restricted Access | 2.33 MB | Adobe PDF | View/Open Request a copy |
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