Please use this identifier to cite or link to this item: https://www.um.edu.mt/library/oar/handle/123456789/88247
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dc.date.accessioned2022-02-03T10:54:44Z-
dc.date.available2022-02-03T10:54:44Z-
dc.date.issued2021-
dc.identifier.citationTufigno, J. (2021). How social media defines us: an analysis of the relationship between social media habits and human personality traits of people resident in Malta (Bachelor's dissertation).en_GB
dc.identifier.urihttps://www.um.edu.mt/library/oar/handle/123456789/88247-
dc.descriptionB. Comms. (Hons)(Melit.)en_GB
dc.description.abstractSocial media use and general internet communication has become ubiquitous in the contemporary world, and further adoption and development of these virtual tools is continuously on the rise. As such, a significant portion of everyday human communication takes place online, and specifically, through social media. This dissertation details the analysis of a study in which social media behaviour and habits were compared and contrasted across test subjects based in Malta, across Generations X, Y, and Z, according to their dominant personality trait, i.e. introversion or extroversion. Hence, a quantitative approach was utilized in order to answer the research question: To what extent do social media habits impact the personality traits of residents in Malta? Results of such research were cross-referenced according to test-subjects’ dominant personality trait and age-group, so as to investigate a number of hypotheses related to a correlation between introversion and, or extroversion, and certain behaviours and, or habits observed on contemporary social media platforms. The paper adopts a mixed methodology approach in utilizing personality theory based on Jungian psychology, as well as the Three, and Five Factor models of personality types. Results were, in turn, validated with relevant literature on the subject of online human communication.en_GB
dc.language.isoenen_GB
dc.rightsinfo:eu-repo/semantics/restrictedAccessen_GB
dc.subjectSocial media -- Maltaen_GB
dc.subjectPersonality -- Maltaen_GB
dc.subjectExtraversion -- Maltaen_GB
dc.subjectIntroversion -- Maltaen_GB
dc.subjectGeneration X -- Maltaen_GB
dc.subjectGeneration Y -- Maltaen_GB
dc.subjectGeneration Z -- Maltaen_GB
dc.titleHow social media defines us : an analysis of the relationship between social media habits and human personality traits of people resident in Maltaen_GB
dc.typebachelorThesisen_GB
dc.rights.holderThe copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder.en_GB
dc.publisher.institutionUniversity of Maltaen_GB
dc.publisher.departmentFaculty of Media and Knowledge Sciences. Department of Media & Communicationsen_GB
dc.description.reviewedN/Aen_GB
dc.contributor.creatorTufigno, Jessica (2021)-
Appears in Collections:Dissertations - FacMKS - 2021
Dissertations - FacMKSMC - 2021

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