Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/88260
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.date.accessioned | 2022-02-03T12:07:10Z | - |
dc.date.available | 2022-02-03T12:07:10Z | - |
dc.date.issued | 2021 | - |
dc.identifier.citation | Zarb, K. (2021). Clickbait as a planned strategy to entice people (Bachelor's dissertation). | en_GB |
dc.identifier.uri | https://www.um.edu.mt/library/oar/handle/123456789/88260 | - |
dc.description | B. Comms. (Hons)(Melit.) | en_GB |
dc.description.abstract | Online journalism has undergone significant changes in the way it is carried out. Nowadays, as well as the primary scope of informing the public, marketing and advertising also need to be factored in. ‘Clickbait’ is a term used to describe attractive and sensationalist headlines which are designed to pique the readers’ curiosity enough for them to click and read more. Apart from an attractive headline, clickbait is also effective when eye-catching visuals are included. These two main elements do not always work in the same way and it is not always easy to compose them perfectly. At times, the effectiveness of such elements also depends on the context and the subject of content. This research study includes a variety of perceptions and opinions on how and when the headline together with other elements work effectively. Both qualitative and quantitative research are used to discover how clickbait takes place. The main intentions behind clickbait are also mentioned in this research study, and all data which was gathered from the literature review, surveys, and interviews, concluded that the ultimate reason for clickbait is generating ad revenue. The participants who took part in this study also spoke about how clickbait can be unfair or unprofessional. There were common ideas which the participants agreed with and there were others which almost contradicted each other. Finally, conclusions were made as to what is the most effective element in clickbait as a planned strategy; the headline (text), the cover image (visuals) or altogether. | en_GB |
dc.language.iso | en | en_GB |
dc.rights | info:eu-repo/semantics/restrictedAccess | en_GB |
dc.subject | Online journalism -- Malta | en_GB |
dc.subject | Sensationalism in journalism -- Malta | en_GB |
dc.subject | Fake news -- Malta | en_GB |
dc.title | Clickbait as a planned strategy to entice people | en_GB |
dc.type | bachelorThesis | en_GB |
dc.rights.holder | The copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder. | en_GB |
dc.publisher.institution | University of Malta | en_GB |
dc.publisher.department | Faculty of Media and Knowledge Sciences. Department of Media & Communications | en_GB |
dc.description.reviewed | N/A | en_GB |
dc.contributor.creator | Zarb, Kyle (2021) | - |
Appears in Collections: | Dissertations - FacMKS - 2021 Dissertations - FacMKSMC - 2021 |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
21BCOMM045.pdf Restricted Access | 1.88 MB | Adobe PDF | View/Open Request a copy |
Items in OAR@UM are protected by copyright, with all rights reserved, unless otherwise indicated.