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Please use this identifier to cite or link to this item: https://www.um.edu.mt/library/oar/handle/123456789/94667
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dc.contributor.authorCaruana, Albert-
dc.contributor.authorRamasashan, Balasubramanian-
dc.contributor.authorKrentler, Kathleen A.-
dc.date.accessioned2022-04-29T07:48:51Z-
dc.date.available2022-04-29T07:48:51Z-
dc.date.issued2004-
dc.identifier.citationCaruana, A., Ramasashan, B., & Krentler, K. A. (2004). Corporate reputation, customer satisfaction, & customer loyalty: What is the relationship? Proceedings XXVII, 301, Coral Gables FL: Academy of Marketing Science, Canada.en_GB
dc.identifier.urihttps://www.um.edu.mt/library/oar/handle/123456789/94667-
dc.description.abstractCustomer satisfaction and corporate reputation have both been studied as antecedents of customer loyalty. Of the two constructs, however, customer satisfaction has received much greater attention in the literature. Investigation of the relationship between the three constructs is undertaken through a study of insurance company customers in Singapore. Results indicate that the effect of corporate reputation on customer loyalty is completely mediated by customer satisfaction.en_GB
dc.language.isoenen_GB
dc.rightsinfo:eu-repo/semantics/openAccessen_GB
dc.subjectConsumer satisfactionen_GB
dc.subjectCorporate imageen_GB
dc.subjectCustomer behavior - Singaporeen_GB
dc.titleCorporate reputation, customer satisfaction, & customer loyalty : what is the relationship?en_GB
dc.typeconferenceObjecten_GB
dc.rights.holderThe copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder.en_GB
dc.bibliographicCitation.conferencenameCoral Gables FL : Academy of Marketing Scienceen_GB
dc.bibliographicCitation.conferenceplaceVancouver, Canada, 26-29/05/2004en_GB
dc.description.reviewedpeer-revieweden_GB
dc.identifier.doi10.1007/978-3-319-11845-1_102.-
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