Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/94898| Title: | The emerging marketing paradigm : some directions and possible benefits |
| Authors: | Caruana, Albert |
| Keywords: | Marketing Selling Communication in marketing |
| Issue Date: | 2002 |
| Publisher: | The Accountant |
| Citation: | Caruana, A. (2002). The emerging marketing paradigm : some directions and possible benefits. The Accountant, 8-9. |
| Abstract: | Marketing as a discipline focuses on understanding transactions between sellers and buyers. Its main contribution to the firm or organisation is the customer perspective that it brings. This is in contrast to the other management functions that include, finance, operation, human resources and IT whose main focus, more often than not, is internal rather than external. |
| URI: | https://www.um.edu.mt/library/oar/handle/123456789/94898 |
| Appears in Collections: | Scholarly Works - FacMKSCC |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| The_emerging_marketing_paradigm_some_directions_and_possible_benefits(2002).pdf | 12.77 MB | Adobe PDF | View/Open |
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