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DC Field | Value | Language |
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dc.date.accessioned | 2022-05-03T13:33:31Z | - |
dc.date.available | 2022-05-03T13:33:31Z | - |
dc.date.issued | 1994 | - |
dc.identifier.citation | Caruana, A. (1994). Creating market orientation in local companies. The Malta Business Weekly, pp. 38. | en_GB |
dc.identifier.uri | https://www.um.edu.mt/library/oar/handle/123456789/94918 | - |
dc.description.abstract | Market orientation, which is the requirement for organisation to focus on the needs of customers in guiding their strategies, has been the focus on marketing education and training efforts for many years. Prosumably, the market oriented organisation will be more successful, whatever that means. Yet there has been little evidence that this is indeed so. | en_GB |
dc.language.iso | en | en_GB |
dc.publisher | The Malta Business Weekly | en_GB |
dc.rights | info:eu-repo/semantics/openAccess | en_GB |
dc.subject | Marketing -- Management | en_GB |
dc.subject | Business enterprises -- Marketing | en_GB |
dc.subject | Marketing -- Planning | en_GB |
dc.subject | Organizational effectiveness -- Marketing | en_GB |
dc.title | Creating market orientation in local companies | en_GB |
dc.type | article | en_GB |
dc.rights.holder | The copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder. | en_GB |
dc.description.reviewed | non peer-reviewed | en_GB |
dc.contributor.creator | Caruana, Albert | - |
Appears in Collections: | Scholarly Works - FacMKSCC |
Files in This Item:
File | Description | Size | Format | |
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Creating_market_orientation_in_local_companies(1994).pdf | 4.34 MB | Adobe PDF | View/Open |
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