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Please use this identifier to cite or link to this item: https://www.um.edu.mt/library/oar/handle/123456789/94918
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dc.date.accessioned2022-05-03T13:33:31Z-
dc.date.available2022-05-03T13:33:31Z-
dc.date.issued1994-
dc.identifier.citationCaruana, A. (1994). Creating market orientation in local companies. The Malta Business Weekly, pp. 38.en_GB
dc.identifier.urihttps://www.um.edu.mt/library/oar/handle/123456789/94918-
dc.description.abstractMarket orientation, which is the requirement for organisation to focus on the needs of customers in guiding their strategies, has been the focus on marketing education and training efforts for many years. Prosumably, the market oriented organisation will be more successful, whatever that means. Yet there has been little evidence that this is indeed so.en_GB
dc.language.isoenen_GB
dc.publisherThe Malta Business Weeklyen_GB
dc.rightsinfo:eu-repo/semantics/openAccessen_GB
dc.subjectMarketing -- Managementen_GB
dc.subjectBusiness enterprises -- Marketingen_GB
dc.subjectMarketing -- Planningen_GB
dc.subjectOrganizational effectiveness -- Marketingen_GB
dc.titleCreating market orientation in local companiesen_GB
dc.typearticleen_GB
dc.rights.holderThe copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder.en_GB
dc.description.reviewednon peer-revieweden_GB
dc.contributor.creatorCaruana, Albert-
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