Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/94971Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.date.accessioned | 2022-05-04T09:11:34Z | - |
| dc.date.available | 2022-05-04T09:11:34Z | - |
| dc.date.issued | 1995-01 | - |
| dc.identifier.citation | Caruana, A. (1995). Effect of service characteristics on marketing. The Malta Business Weekly, pp. 27. | en_GB |
| dc.identifier.uri | https://www.um.edu.mt/library/oar/handle/123456789/94971 | - |
| dc.description.abstract | In most world economies, markets for services are growing far more rapidly than goods markets. This growth is also apparent in Malta. It is reflected in the increase in the number of people employed by service firms in the private sector that has grown by some ten per cent in the last two and a half years. There are certain unique characteristics of services that distinguish them and hence require specific marketing approaches. | en_GB |
| dc.language.iso | en | en_GB |
| dc.publisher | The Malta Business Weekly | en_GB |
| dc.rights | info:eu-repo/semantics/openAccess | en_GB |
| dc.subject | Marketing -- Management | en_GB |
| dc.subject | Service industries -- Malta | en_GB |
| dc.subject | Customer services | en_GB |
| dc.subject | Markets and marketing | en_GB |
| dc.subject | Business enterprises | en_GB |
| dc.title | Effect of service characteristics on marketing | en_GB |
| dc.type | newspaperArticle | en_GB |
| dc.rights.holder | The copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder. | en_GB |
| dc.description.reviewed | non peer-reviewed | en_GB |
| dc.contributor.creator | Caruana, Albert | - |
| Appears in Collections: | Scholarly Works - FacMKSCC | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Effect_of_service_characteristics_on_marketing(1995).pdf | 4.12 MB | Adobe PDF | View/Open |
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