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Full metadata record
DC Field | Value | Language |
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dc.date.accessioned | 2022-05-04T09:12:56Z | - |
dc.date.available | 2022-05-04T09:12:56Z | - |
dc.date.issued | 1994-12 | - |
dc.identifier.citation | Caruana, A. (1994, December). Price interactions with the consumer. The Malta Business Weekly, pp. 29. | en_GB |
dc.identifier.uri | https://www.um.edu.mt/library/oar/handle/123456789/94972 | - |
dc.description.abstract | People buy things not only for what they can do but also for what they mean. After all, communication with the consumer does not take place simply through advertising or personal selling. The other elements of the marketing mix are also communicate in the article. | en_GB |
dc.language.iso | en | en_GB |
dc.publisher | The Malta Business Weekly | en_GB |
dc.rights | info:eu-repo/semantics/openAccess | en_GB |
dc.subject | Customer behavior | en_GB |
dc.subject | Marketing | en_GB |
dc.subject | Pricing | en_GB |
dc.title | Price interactions with the customer | en_GB |
dc.type | newspaperArticle | en_GB |
dc.rights.holder | The copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder. | en_GB |
dc.description.reviewed | non peer-reviewed | en_GB |
dc.contributor.creator | Caruana, Albert | - |
Appears in Collections: | Scholarly Works - FacMKSCC |
Files in This Item:
File | Description | Size | Format | |
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Price_interactions_with_the_consumer(1994).pdf | 3.88 MB | Adobe PDF | View/Open |
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