Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/94986| Title: | Setting a price |
| Authors: | Caruana, Albert |
| Keywords: | Marketing Pricing Business enterprises |
| Issue Date: | 1994-12 |
| Publisher: | The Malta Business Weekly |
| Citation: | Caruana, A. (1994, December). Setting a price. The Malta Business Weekly, pp. 23. |
| Abstract: | Price is one of the most important elements to consider in marketing since from all the elements of the marketing mix it is the only that generates income. When we think of price we tend to think of physical goods but services of course also have a price. It is just called something else. In fact it comes under various names: interest, fees. rent, fares and other considerations mentioned in the article. |
| URI: | https://www.um.edu.mt/library/oar/handle/123456789/94986 |
| Appears in Collections: | Scholarly Works - FacMKSCC |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Setting_a_price(1994).pdf | 4.59 MB | Adobe PDF | View/Open |
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