Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/94990| Title: | The brand manager system |
| Authors: | Caruana, Albert |
| Keywords: | Branding (Marketing) Marketing Entrepreneurship |
| Issue Date: | 1994-11 |
| Publisher: | The Malta Business Weekly |
| Citation: | Caruana A. (1994, November). The brand manager system. The Malta Business Weekly, pp. 35. |
| Abstract: | Brand managers are not glorified co-ordinating clerks but miniature general managers for a particular brand exhibiting flair, entrepreneurship, drive and creativity. |
| URI: | https://www.um.edu.mt/library/oar/handle/123456789/94990 |
| Appears in Collections: | Scholarly Works - FacMKSCC |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| The_brand_manager_system(1994).pdf | 3.9 MB | Adobe PDF | View/Open |
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