Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/95025| Title: | The female segment |
| Authors: | Caruana, Albert |
| Keywords: | Market segmentation Marketing -- Management Target marketing Marketing -- Planning |
| Issue Date: | 1994-12 |
| Publisher: | The Malta Business Weekly |
| Citation: | Caruana, A. (1994, December). The female segment. The Malta Business Weekly, pp. 26. |
| Abstract: | The last 30 years have seen a dramatic cultural shift in the attitudes towards women and their needs. Indeed women are an important market for a broad range of products and no marketer can ignore this segment. |
| URI: | https://www.um.edu.mt/library/oar/handle/123456789/95025 |
| Appears in Collections: | Scholarly Works - FacMKSCC |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| The_female_segment(1994).pdf | 4.56 MB | Adobe PDF | View/Open |
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