Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/95043| Title: | To err is human to recover is divine |
| Authors: | Caruana, Albert |
| Keywords: | Service industries Marketing -- Management Business planning Marketing -- Planning |
| Issue Date: | 1995 |
| Publisher: | The Malta Business Weekly |
| Citation: | Caruana, A. (1995). To err is human to recover is divine. The Malta Business Weekly, pp. 20 - 21. |
| Abstract: | There are various studies to show that service reliability in terms of keeping your promises and doing the service right first time is the most critical aspect of providing service quality. The article claims that even with the best planning in the world, service provides at times do make a mess in providing a service to the customer. |
| URI: | https://www.um.edu.mt/library/oar/handle/123456789/95043 |
| Appears in Collections: | Scholarly Works - FacMKSCC |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| The_role_of_marketing_strategy(1996).pdf | 4.13 MB | Adobe PDF | View/Open |
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