Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/95352| Title: | Micro-marketing : back to the future |
| Authors: | Caruana, Albert |
| Keywords: | Marketing Target marketing Marketing -- Technological innovations |
| Issue Date: | 1995-06 |
| Publisher: | The Malta Business Weekly |
| Citation: | Caruana, A. (1995, June). Micro-marketing: back to the future. The Malta Business Weekly, pp. 29. |
| Abstract: | Understanding and tackling a market is critical to the success and profitability of a firm. Before the industrial revolution many products were custom build but were outside the reach of most people. The industrial revolution brought about mass production and more affordable products. In marketing, segmentation can be viewed as representing and attempt at tailoring product offerings to particular market group or segments. The rapid technological developments may bring us back full circle and we may witness the marketing of custom built products that are affordable. |
| URI: | https://www.um.edu.mt/library/oar/handle/123456789/95352 |
| Appears in Collections: | Scholarly Works - FacMKSCC |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Micro_marketing_back_to_the_future(1995).pdf | 8.82 MB | Adobe PDF | View/Open |
Items in OAR@UM are protected by copyright, with all rights reserved, unless otherwise indicated.