Advertising : the right to choose

Abstract

Advertising is a subject that can generate considerable passions and one that most people readily associate with marketing. However, advertising is only of a number of tools available to marketers. The fear of many is that advertising can somehow manipulate our minds and we loose our free will. There is no doubt that exposure to advertising campaigns results in learning by audiences. This is achieved through, among other things, frequent repetition, association and highlighting the implied consequences of certain behavior.