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DC Field | Value | Language |
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dc.date.accessioned | 2022-05-10T05:27:15Z | - |
dc.date.available | 2022-05-10T05:27:15Z | - |
dc.date.issued | 1995-06 | - |
dc.identifier.citation | Caruana, A. (1995, June) Companies selling to companies. The Malta Business Weekly, pp. 25. | en_GB |
dc.identifier.uri | https://www.um.edu.mt/library/oar/handle/123456789/95362 | - |
dc.description.abstract | The focus in marketing is often on firms selling to individual consumers. However a much larger market is undoubtedly that of companies selling to other organizations. Effective marketing to these organizational markets rests on an understanding of the process that buying firms go through and the variables that affect this process. | en_GB |
dc.language.iso | en | en_GB |
dc.publisher | The Malta Business Weekly | en_GB |
dc.rights | info:eu-repo/semantics/openAccess | en_GB |
dc.subject | Industrial marketing -- Management | en_GB |
dc.subject | Selling | en_GB |
dc.subject | Business enterprises -- Marketing | en_GB |
dc.title | Companies selling to companies | en_GB |
dc.type | newspaperArticle | en_GB |
dc.rights.holder | The copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder. | en_GB |
dc.description.reviewed | N/A | en_GB |
dc.contributor.creator | Caruana, Albert | - |
Appears in Collections: | Scholarly Works - FacMKSCC |
Files in This Item:
File | Description | Size | Format | |
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Companies_selling_to_companies(1995).pdf | 4.38 MB | Adobe PDF | View/Open |
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