Please use this identifier to cite or link to this item: https://www.um.edu.mt/library/oar/handle/123456789/95432
Title: Evolving role of technology in communication media
Authors: Caruana, Albert
Keywords: Marketing -- Management
Direct marketing
Advertising
Communication in marketing
Information technology -- Marketing
Issue Date: 2001-10-04
Publisher: Allied Newspapers Ltd.
Citation: Caruana, A. (2001, October 4). Evolving role of technology in communication media. Times of Malta, pp. 3.
Abstract: The postal service, radio telephone, television and, more recently, the electronic media have radically altered the way marketing communication has been undertaken.
URI: https://www.um.edu.mt/library/oar/handle/123456789/95432
Appears in Collections:Scholarly Works - FacMKSCC

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