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DC Field | Value | Language |
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dc.date.accessioned | 2022-05-11T05:20:11Z | - |
dc.date.available | 2022-05-11T05:20:11Z | - |
dc.date.issued | 1995-11-26 | - |
dc.identifier.citation | Caruana, A. (1995, November 26). Marketing on the web: hooking the surfers. The Sunday Times, pp. 63. | en_GB |
dc.identifier.uri | https://www.um.edu.mt/library/oar/handle/123456789/95472 | - |
dc.description.abstract | The World Wide Web (WWW or simply the Web) has attracted a great deal of attention in recent years, perhaps significantly, in the influential business press. Stories of marketing on the Web have abounded, featuring such phenomena as: successes (e.g. CDNow [http://www.cdnow.com]), a net music retailer; the efforts of highly visible organisation (e.g., IBM [[http://www.ibm.com]); and the unusual (e.g., condoms by e-mail order [http://www.ag.com/condom/country]). While the reporting of these newsworthy ventures is inevitably fascinating to general readers, serious marketing practioners and academics are by now aware that more systematic research is required to reveal the true nature of commerce on the Web. This is true particularly from the perspective of the Web as a marketing communication medium or tool. | en_GB |
dc.language.iso | en | en_GB |
dc.publisher | Allied Newspapers Ltd. | en_GB |
dc.rights | info:eu-repo/semantics/openAccess | en_GB |
dc.subject | Internet marketing -- Management | en_GB |
dc.subject | Web 2.0 | en_GB |
dc.subject | Electronic commerce | en_GB |
dc.subject | Web sites | en_GB |
dc.title | Marketing on the web : hooking the surfers | en_GB |
dc.type | newspaperArticle | en_GB |
dc.rights.holder | The copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder.fa | en_GB |
dc.description.reviewed | N/A | en_GB |
dc.contributor.creator | Caruana, Albert | - |
Appears in Collections: | Scholarly Works - FacMKSCC |
Files in This Item:
File | Description | Size | Format | |
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Marketing_on_the_web_hooking_the_surfers(1995).pdf | 638.41 kB | Adobe PDF | View/Open |
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