Please use this identifier to cite or link to this item: https://www.um.edu.mt/library/oar/handle/123456789/96536
Title: Creativity and strategic innovation management
Authors: Goodman, Malcolm
Dingli, Sandra M.
Keywords: Creative ability in business
Diffusion of innovations -- Management
Technological innovations -- Management
Organizational change -- Management
Issue Date: 2013
Publisher: Routledge
Citation: Goodman, M., & Dingli, S. (2013). Creativity and strategic innovation management. London: Routledge.
Abstract: Many organisations in both the private and public sector are confronted with stiff challenges as they face rapid changes in the business environment. Understanding the causes of these changes is essential if organisations are to fashion suitable management responses. In a highly competitive and globalised scenario, business creativity provides the spark that fosters the development and implementation of innovation and organisational change. Increased understanding of the concepts of business creativity and strategic innovation management provides valuable insights into how organisations can change to meet new challenges. The book aims to: - Explain the nature of the acceleration in discontinuous change that is affecting the Western business environment; - Emphasise the importance of taking a strategic approach to management responses to encourage creative and innovative skills; - Indicate how a detailed strategic plan can be developed to support organisations intent on profitable survival in the twenty-first century. This textbook will be the perfect accompaniment to postgraduate courses on innovation management and creativity management. The wide-ranging approach means that the book will also be useful supplementary reading on a range of courses from management of technology to strategic management.
URI: https://www.um.edu.mt/library/oar/handle/123456789/96536
ISBN: 9780415663557
Appears in Collections:Scholarly Works - InsDeB

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