1. OAR@UM
  2. External Research Collection
  3. Social Sciences
  4. Finance
  5. European Research Studies Journal
  6. 2022
  7. European Research Studies Journal, Volume 25, Issue 1
Please use this identifier to cite or link to this item: https://www.um.edu.mt/library/oar/handle/123456789/97838
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dc.contributor.authorJarczok-Guzy, Magdalena-
dc.date.accessioned2022-06-15T06:32:44Z-
dc.date.available2022-06-15T06:32:44Z-
dc.date.issued2022-
dc.identifier.citationJarczok-Guzy, M. (2022). Financial and marketing purchase conditions of organic baby food. European Research Studies Journal, 25(1), 320-340.en_GB
dc.identifier.urihttps://www.um.edu.mt/library/oar/handle/123456789/97838-
dc.description.abstractPURPOSE: The aim of this study is to present and evaluate the attitude of Polish parents towards the purchase of organic food for babies, particularly including the impact of VAT on their purchases.en_GB
dc.description.abstractDESIGN/METHODOLOGY/APPROACH: The study used the method of survey research with the use of an online questionnaire. The results were statistically analyzed and subjected to the chi square test.en_GB
dc.description.abstractFINDINGS: As a result of the conducted research, the most important conditions, shopping habits, motives and attitudes of parents towards ready-made baby products available in Polish stores were revealed.en_GB
dc.description.abstractPRACTICAL IMPLICATIONS: The results of the study could be useful for suppliers of organic food for babies in Poland in introducing marketing strategy. It could be also useful for government when creating new rates for VAT.en_GB
dc.description.abstractORIGINALITY/VALUE: The level of knowledge of Polish parents regarding the labeling of organic food was also revealed. The attitudes of Polish parents towards the purchase of organic food dedicated only to infants were presented and assessed. Parents expressed their views on the current and preferred VAT rate for baby food products.en_GB
dc.language.isoenen_GB
dc.publisherUniversity of Piraeus. International Strategic Management Associationen_GB
dc.rightsinfo:eu-repo/semantics/openAccessen_GB
dc.subjectConsumer behavior -- Polanden_GB
dc.subjectValue-added tax -- Polanden_GB
dc.subjectNatural foods -- Poland -- Marketingen_GB
dc.subjectBaby foods -- Polanden_GB
dc.titleFinancial and marketing purchase conditions of organic baby fooden_GB
dc.typearticleen_GB
dc.rights.holderThe copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder.en_GB
dc.description.reviewedpeer-revieweden_GB
dc.identifier.doi10.35808/ersj/2855-
dc.publication.titleEuropean Research Studies Journalen_GB
Appears in Collections:European Research Studies Journal, Volume 25, Issue 1

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